As the voice for our nation’s entrepreneurs, the U.S. Small Business Administration (SBA) celebrates all small businesses on a daily basis. When our small businesses do well, our communities do too. Therefore, as part of our annual tradition, I encourage you to join millions of Americans and “shop small” on Small Business Saturday®, Nov. 28, to complete (or start) your holiday shopping.
On the heels of Black Friday, shopping small is a concrete way to support small businesses – the same businesses that generate two of every three net new jobs, and deliver essential goods and services to America’s communities 365 days a year. Since 2010, Small Business Saturday® has been a huge economic driver.
Last year, there were 88 million consumers “Shopping Small” on Saturday. More than 77 percent of consumers said Small Business Saturday® inspires them to “Shop Small” through the year and not just for the holidays. In addition, 66 percent of consumers state the main reason they support small businesses is because of their contributions to the community.
You can do your part with these five simple steps:
• For business owners, make sure you’re prepared for the holiday season by checking out helpful advice at http://www.sba.gov/smallbusinesssaturday.
• For customers, commit to making at least one purchase from a locally-owned small business retailer. Get to know the owner, and make your gift more meaningful by sharing their story as part of what you give your loved ones.
• Enjoy the experience. Travel outside your comfort zone -- and away from your computer screen -- to discover an out-of-the ordinary shopping district with some trendy local stores.
• Take part in Small Business Saturday® on social media, using the hashtag #SmallBizSat to amplify your support. If you find a great small business retailer with unique products, Tweet or Facebook your find for others.
• When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers.
I know I’ll be shopping small with my friends and family on Saturday, Nov. 28. I encourage you to do the same. Remember that “shop small” refers to whom you buy from and not how much you buy!
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